Home

Businesses use advertisements and advertorials to

market their products. Another form of marketing is

direct response copywriting.

But everybody likes a good story. Stories are relaxing,

easy to read, and not difficult to remember. We read

stories in books, watch them in videos, and hear them

when we are with friends.

When we read advertorials in story form it's easy to

read it to the end, for it captures your attention.

These are my specialities.

I am a storyteller and prefer to use my talent and skills to help

you increase your sales.

I write various kinds of stories:

> I tell them in a way that is factual, comical, tear-jerking, compassionate, or whatever emotion you would choose.

> Sometimes it follows a plot with dialogue galore, just like a good novel.

> Other times we report as a reporter would.

But I don't only do stories. I also do direct response long

and short copy.

Each project would call for a particular style. Sometimes I

write the advertorial as a reporter who reports on the

excellence of a business. Other times I would describe a

holiday at a resort as if a love story has played itself off at

the resort and the characters relive their experience by

telling of all the attributes of the resort they had

experienced.

Then I also tell stories about the staff and clients of

charities and non-profits, turning the hearts of donors to

jelly, creating in them a deep desire to open their pockets.

You can use these:

> In advertising

> Web content

> Online marketing

> Emails

> Direct mail

> Fundraising

Who am I?

My name is Henry.

I am trained in writing fiction and have trained with AWAI as a copywriter, specialising in direct response writing. I

have studied many areas of writing along the way, such as persuasive story telling.

Have a look at our website and especially the examples of our work, and contact me should you have writing

needs we can meet for you. When people read about your business through the eyes of persuasive, emotion-

stirring storytelling or copy, your sales or donations are bound to increase.

Note that I write in both British and American English.